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Live the Valley Initiative

Posted: Fri, August 31, 2018

The Cedar Valley Regional Partnership has announced the launch of an aggressive campaign aimed at showcasing the Cedar Valley's competitive career landscape, culturally rich quality of life, and affordable cost of living with the goal of attracting top-quality talent to the region.  

The integrated initiative is centered on a revamped website, www.livethevalley.com, which features a user-friendly job board that requires no registration for employers to post positions or job seekers to explore opportunities. Additionally, the site highlights the quality of life the region offers ranging from recreational amenities, culinary diversity, and accessibility to educational institutions, family-friendly activities and the availability of housing variety and affordability.
 
"The Cedar Valley is teeming with opportunities for young professionals and families looking for a community-centric place to raise their kids, while also maximizing their own career potential," said Megan Baltes, New Hampton Economic Development Assistant."  

The partnership is committed to making this tool a success. All avenues of marketing and outreach will be deployed in support of this campaign, including extensive social media activity, digital advertising strategies, and print publications as well. Stories and testimonials demonstrating why residents like to "Live the Valley" and "Work the Valley" are being sought for inclusion on social media.  A full-color print publication, in collaboration with the Waterloo-Cedar Falls Courier, will also tell the story of the people, places, opportunities and experiences in Black Hawk, Bremer, Buchanan, Butler, Chickasaw and Grundy Counties. Copies will be available in the New Hampton Economic Development Office as well as distributed to local businesses and industries.

"The major recruiting benefit for employers is their job listing will be pushed to a much broader audience of top-quality talent than they could reach on their own," said Megan Baltes, New Hampton Economic Development Assistant. "We will specifically target ex-Iowans who are working and living in larger markets but may be ripe to move back home."

"The Waterloo/Cedar Falls metro was ranked among the top 10 job markets in the nation according to Zippia. Iowa was identified as third on a list of the top ten most affordable states by US News & World Report," said Megan Baltes, New Hampton Economic Development Assistant. "With the emergence of high paying tech jobs in the region, abilities to work from virtually anywhere and affordable housing, the question becomes, 'Why not the Cedar Valley?'"     

Live the Valley is supported by the Cedar Valley Regional Partnership, made up of Buchanan County Economic Development Commission, Butler-Grundy Development Alliance, Greater Cedar Valley Alliance & Chamber, INRCOG, New Hampton Economic Development, and Waverly Economic Development.


About Cedar Valley Regional Partnership

The Cedar Valley Regional Partnership is a six-county economic development marketing partnership focused on attracting business investments to Black Hawk, Bremer, Buchanan, Butler, Chickasaw and Grundy counties in Iowa. Visit www.cedarvalleyregion.com.

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